Overview
Here's what Acme Corp's panel found.
Six synthetic buyers moved through acmecorp.com, each with its own goals and objections. This is the outcome funnel they walked, where their attention went, and the themes that recurred across the run.
Outcome Funnel
Based on 15 agent sessions
Attention Patterns
Top Friction Themes
Areas of Delight
Audience Agents
Audiences
The buyers Acme's page was read by.
Buyer Clone auto-discovered the audience types implied by Acme's copy and offer. Each card is a distinct persona with a session count — open one for the full dossier.
Priya Nair
VP of Data · Enterprise
Primary driver · Governance & scale
Dana Ruiz
Skeptical Analyst
Primary driver · Proof & benchmarks
Marcus Bell
Growth PM
Primary driver · Time-to-insight
Jordan Kaye
RevOps Lead · Mid-market
Primary driver · Attribution fit
Sam Okafor
Data Engineer
Primary driver · Implementation & fit
Elena Voss
CFO · Economic buyer
Primary driver · ROI & payback
Selected · Dana Ruiz — Skeptical Analyst
We don't guess your buyers. We model them.
Every agent is built from a cultural lens, a personality, a set of interests, and a lived backstory — the same forces that decide whether a real buyer trusts your page or leaves it.
- Role
- Senior Data Analyst
- Company scale
- 51–200 employees
- Primary driver
- Risk reduction / proof
Burned last quarter by a “game-changing” platform that never delivered — now personally vets every new tool before it touches the stack.
Assumes “AI” is marketing gloss. Expects vague claims, no evidence, and a demo wall before any real answer.
Superlatives with no proof — “most powerful,” “industry-leading” — and pricing hidden behind “contact sales.”
A real sample brief with named friction points and a specific fix — shown before being asked for an email.
“Blunt, evidence-first, faintly impatient. Leans on ‘proof,’ ‘show me,’ and ‘so what’ — frames everything as: does this survive contact with reality.”
Products & Services
Products & Services (6)
Offerings discovered on Acme's site — the pages your simulations test against.
Product Analytics
Core/product
Self-serve event analytics for product & growth teams.
Warehouse Sync
Tested/features/warehouse-sync
Two-way sync with Snowflake, BigQuery & Redshift.
Dashboards
Tested/features/dashboards
Shareable, real-time dashboards with drill-down.
Pricing
High friction/pricing
Usage tiers from Free to Enterprise.
Integrations
Tested/integrations
60+ native connectors across the data stack.
Enterprise
Needs proof/enterprise
SSO, audit logs, SOC 2, and dedicated support.
Simulations
Replay one Acme buyer, frame by frame.
A single run for the Skeptical Analyst — what she saw, the thought stream in her head, where her attention drained, and the exact path she took before stalling on pricing.
“Most trusted analytics platform” — trusted by whom? No source, no logos.
Variation Settings
Attention Budget
What worked
- Concrete warehouse-sync architecture diagram
- Named enterprise logos above the fold on /features
- Transparent starting price on the pricing page
What put them off
- “Most trusted analytics platform” with no source
- Enterprise tier gated behind “contact sales”
- SOC 2 / security proof buried three clicks deep
Path
Engagement Brief
What to fix on Acme's page, ranked.
Synthesised across all 15 synthetic visitors — what's working, the friction ranked by severity, the pathways buyers took, and page-readiness scores.
One run. A ranked verdict you can act on.
Every finding is tied to the buyers who hit it and the exact conversion friction to fix — synthesised across the whole panel, ready to hand to a writer, designer, or dev.
Buyers read the page as premium and trustworthy at first glance.
A visible price early built trust and kept price-sensitive buyers moving.
The step-by-step section reassured buyers hunting for substance over slogans.
“Most powerful” with no evidence lost the sceptical buyers in the first screen.
Forcing buyers into “contact sales” for the key plan stalled them before the CTA.
Case studies and metrics sit below the fold, after buyers have already decided.
Your page next
See this for YOUR page.
Paste a URL and watch your own panel move through it — where they stall, doubt, bounce, and convert.
Run your free panel →No credit card · results in minutes