See why buyers leave. Before you pay for the traffic.

Paste your link. AI buyers read your website like real customers, and show you where they hesitate and what to fix first.

Free preview in about 20 seconds. No signup, nothing to install.

  1. 1Paste your link
  2. 2Watch buyers react
  3. 3Fix what matters most
Explore a sample dashboard

Built for teams who ship with

acme.com
  • Sam, Data engineer. Reads the headline: “Slick. But does it fit our stack?” Skims the features: ““Seamless” with what? No specs.” Leaves at “Enterprise-grade”: “No API docs. I can’t verify this.” Outcome: Bounced.
  • Dana, Skeptical analyst. Reads the headline: ““Most trusted”? By whom?” Leaves at the testimonial: “No name, no numbers. Not proof.” Outcome: Left.
  • Elena, CFO. Reads the headline: “Fine. What does it cost?” Skips the features: “I care how much, not how.” Stalls at “Contact sales”: “No price without a sales call?” Outcome: Stalled.
  • Marcus, Growth PM. Reads the headline: “That’s exactly my problem.” Looks at the product: “Good, the real product.” Starts a trial: “Clear price. Starting now.” Outcome: Converted.

Then fix what matters most.

Every fix is tied to the buyers who hit it and the exact thing to change, ranked by impact: a brief you can hand straight to a writer, designer or developer.

Fix first High impact

Back the headline claim with a named result

Sceptical buyers decided in the first screen, so give them a reason to keep reading.

Before The most trusted analytics platform.
After Northwind cut churn 18% with Acme analytics.
  • Hit 7 of 15 visits, including Dana
  • Where: Hero headline
  • Solves: Unproven superlatives

15 simulated visits

  • 2 Converted
  • 4 Clicked deeper
  • 4 Stalled
  • 5 Bounced
Fix 2 High impact

Publish a starting price for the enterprise tier

A “from” price beside “contact sales” lets economic buyers qualify themselves.

Hit 3 of 15 visits, including Elena

Fix 3 Medium impact

Move proof above the fold

Pull two recognisable logos and one outcome metric into the first screen.

Hit 4 of 15 visits, including Dana

Why it’s first

Dana“Most trusted”? By whom?

Dana doubted the headline in the replay’s first screen. Six more buyers hit the same claim.

AI prediction

Confirm the top fix with your real analytics or an A/B test.

Explore the sample dashboard

You know your website. Your buyers don’t.

Most tools hand you one stranger’s opinion, or a checklist of best practices you’ve read a hundred times. Buyer Clone shows you how your actual buyer types move through your website with fresh eyes, and where each one gives up.

  • Not Another generic website audit AI buyers based on your real customer types
  • Not A list of design best practices The exact moments your buyers hesitate or leave
  • Not Feedback from people who already get your product Fresh eyes that read it like a first-time visitor

Everything you need to test your website before launch.

The free preview sends three AI buyers to one page. Paid plans send up to 30 through your whole website, page by page.

  • Up to 30 buyers per test

    Drawn from the audiences we find on your own website, each one a full persona.

  • Journey simulations

    Each buyer clicks through your website page by page, and you see exactly where they drop off.

  • Commitment simulations

    Give the buyers a goal and see who truly converts, and what blocks the rest.

  • A/B refinements

    Generate improvements and re-test them against the original, without touching your site.

  • Performance and agent readiness

    Load speed, page weight, and how well AI assistants can read your website.

  • Nothing to install

    Works on any public link, staging site or preview. No snippet, no code, no access to your stack.

“We caught three trust gaps before launch that would’ve killed our conversion, and fixed them the same afternoon. No dev, no snippet, nothing touched in our stack.”

Diego M. Product Lead

Test before you spend.

Pick the plan that fits. No seat fees, no lock-in, and a 14-day money-back guarantee. One credit sends one AI buyer through one page.

Free
$0/month
Starter credits10
Sites1
Audiences / site3
Buyers per test5
  • First-impression simulations
  • Not included: Journey simulations
  • Not included: Commitment simulations
  • Not included: A/B refinements
  • Performance assessment
  • Not included: Agent-readiness assessment
  • Not included: Product lens
Start free
Starter
$19/month
Credits / month50
Sites3
Audiences / site20
Buyers per test10
  • First-impression simulations
  • Journey simulations
  • Not included: Commitment simulations
  • Not included: A/B refinements
  • Performance assessment
  • Agent-readiness assessment
  • Not included: Product lens
Get started
Pro
$149/month
Credits / month350
Sites30
Audiences / site20
Buyers per test30
  • First-impression simulations
  • Journey simulations
  • Commitment simulations
  • A/B refinements
  • Performance assessment
  • Agent-readiness assessment
  • Product lens
Get started

Top up credits

One-off credit packs that never expire — handy between monthly resets.

50 credits$25
100 credits$45
200 credits$85

Prices in US dollars. Buyer Clone reads your page and hands you the brief; you stay in control of every change.

Common questions

Answered before your first test.

Buyer Clone is a pre-launch conversion testing tool. You paste a URL and a panel of AI buyer-persona agents moves through your website like real customers — showing exactly where each one hesitates, doubts, or drops off, plus a ranked list of fixes to win them back. The free preview takes about 20 seconds and a full test runs in minutes, with no snippet to install and nothing touching your codebase.

Synthetic user testing uses AI agents modelled on real buyer types to evaluate a page the way humans would — forming a first impression, scrolling with limited attention, questioning claims, and deciding whether to bounce, stall, or convert. It surfaces the same structural friction (unclear copy, missing proof, weak CTAs) as human testing, but in minutes instead of weeks and without recruiting participants.

Synthetic buyers are trained to catch the same structural friction real buyers catch — confusing headlines, missing proof, unhandled objections, weak CTAs. They won’t replicate the emotional nuance of a live user interview, but they surface the actionable stuff in minutes instead of weeks. The sweet spot: use Buyer Clone before launch to fix structural issues, then validate with real users once you have traffic.

The free preview takes about 20 seconds; a full test with your whole panel runs in minutes. You get a prioritised conversion brief — what worked, what caused hesitation, and which changes are most likely to improve performance — with no waiting for participant recruitment or scheduling.

Any URL — landing pages, product pages, pricing pages, signup flows, or campaign pages. Buyer Clone reads the page from the outside, so it works on live pages, staging environments, Framer or Webflow previews, and localhost tunnels via tools like ngrok.

No. Paste a URL and go. There’s no snippet, no SDK, no tag manager configuration. Buyer Clone reads your page the same way a real buyer does — from the outside. Nothing touches your codebase.

Buyer CloneWynter / UserTesting
MethodAI buyer-persona agentsReal human panels
SpeedMinutesDays–weeks
CostFrom $19/month$20K+/year contracts
Needs traffic?No — test before launchNeeds recruited participants
Best forStructural friction, copy, objectionsEmotional nuance, edge cases

Run Buyer Clone first to fix structural issues, then validate with humans once you have traffic.

Buyer Clone auto-discovers likely buyer types from your page content. It reads your copy, identifies the implied audience and offer, and builds personas from that. You can refine them, add your own ICP definitions, or let the auto-discovered ones run first to see what they surface.

You receive a conversion brief: a ranked list of friction points, each with the persona who hit it, the specific page element involved, and a recommended fix. It’s written to be handed directly to a copywriter, designer, or developer — not a wall of screenshots that needs interpretation.

Stop launching and hoping. Send in AI buyers first.

Free preview in about 20 seconds. No signup, nothing to install.