AI audience testing
Find the friction
before your audience does.
Paste your URL and in under 5 minutes, Buyer Clone agents will have read your page, questioned your claims, and told you exactly where your offer loses them — before a single real visitor has the chance to leave.
Built for teams who ship with
Outcome Funnel
Attention Patterns
before CTA
Top Friction Themes
Areas of Delight
Audience Agents
Every buyer reads your page differently.
Buyer Clone is not a heatmap, a generic AI website audit, or a heavy optimisation engine. It shows what different audience types understood, ignored, trusted, questioned, and needed before they were ready to act.
Built to think like your buyer, simulated at speed.
Each Buyer Clone Agent isn't a persona template — it's a live behavioural simulation. It arrives at your page with a budget in mind, a role that shapes what it cares about, a scepticism level, and a limited attention span. It reads your copy the way a real buyer reads it: fast, selectively, and with plenty of reasons to leave.
See how every agent is builtSet the context. Run the panel. Fix the friction.
Four steps. No study setup. No tracking snippet. No AI rewriting your page without you. From a blank URL to a prioritised conversion brief — in under 10 minutes.
Paste your URL
Any live page, staging environment, Framer preview, or Webflow draft. If it has a URL, it can be tested.
Define your audience
Buyer Clone auto-discovers your buyer types from the page content — or define your own: roles, buying context, objections, budget, and conversion goals.
Watch synthetic buyers read it
Each agent forms a first impression, scrolls with limited attention, questions your claims, and decides whether to bounce, stall, or convert — just like a real buyer would.
Get your conversion brief
A ranked list of what worked, what caused hesitation, and the specific changes most likely to move the needle — ready to hand off on the same day.
Most tools start after launch.
Buyer Clone starts before the risk.
Your stack stays the same. Your launch blind spots don't.
Analytics, session recording, A/B testing — every tool you use to optimise needs traffic first. Buyer Clone fills the gap before any of them can. Drop it into your workflow between "build" and "launch." Nothing changes, except now you know it converts before you commit.
Works on any URL
Live pages, staging environments, Framer previews, Webflow drafts, or localhost tunnels. If it has a URL, Buyer Clone can test it.
No snippet to install
Buyer Clone reads your page from the outside — the same way a real buyer would. Nothing to add to your codebase, no tag manager setup, no SDK.
Outputs a brief, not a data dump
Your report is a prioritised list of copy changes, proof gaps, and CTA fixes — not a wall of heatmap screenshots. Actionable on day one.
Built for the moment before you're sure it will convert.
Launching in a few weeks with no budget for user research.
- ✓Pressure-test your hero copy against your exact ICP before a single paid click
- ✓Find the objections your page doesn't handle — from a cost-conscious buyer, not just your own perspective
- ✓Get a ranked list of changes ordered by conversion impact, not gut feel
"Identified 6 friction points in my pricing page. Fixed 4 before launch. First week conversion was 2× what I'd modelled."
Campaign page ready. Media budget committed. One shot to convert.
- ✓Test the page against each buyer segment in your campaign audience before traffic hits
- ✓Find the headline, proof, or CTA that's failing your CFO persona vs. your PMM persona
- ✓Arrive at launch with a brief the team can act on, not a wishlist of post-launch tests
"We caught a trust gap in our security proof section that would have tanked our enterprise segment. Fixed it the same morning."
Delivering landing pages for clients. Want to ship conversion strategy, not just design.
- ✓Run a buyer panel on every client page before handoff, no extra research budget required
- ✓Deliver a conversion brief alongside the design — a concrete differentiator from every other agency
- ✓Give clients data-backed rationale for your copy decisions instead of "we felt it was clearer"
"Now every client project ships with a Buyer Clone brief. It's become the thing clients talk about when they refer us."
Deeper than a report
The three insights that change how you launch.
Most pages lose buyers silently. You see the drop-off rate but never the moment it happened or why. Buyer Clone closes that gap — showing exactly what each buyer type understood, doubted, and needed before they were ready to act.
Find friction before it costs you
Before bad metrics become bad results, see which page sections confuse or stall specific buyer types — before you spend budget driving traffic to them.
See every buyer through their own lens
Your ICPs aren't identical. Run multiple agents simultaneously — each with a different role, budget, trust level, and set of objections — and see where your page fails each one.
Know exactly what to fix first
Every insight maps to a buyer type and a specific page element. No prioritisation guesswork — just a clear fix list sorted by conversion impact.
Spot the exact page sections losing each buyer type
See how every ICP segment reads your page differently
A ranked fix list — no guesswork on what matters most
What teams say
What teams found after their first panel.
Buyer Clone found a trust issue in our pricing page that we'd been A/B testing around for months without realising the root cause. One session, clear answer.
Test before you spend.
Pick the plan that fits.
No seat fees, no lock-in. Start free, upgrade when you need more.
- ✓ Up to 5 agents per test
- ✓ 1 site / URL
- ✓ First-impression scans
- ✓ Preset persona library
- ✓ Branded friction report
- ✓ Email delivery
- ✓ Up to 6 agents per test
- ✓ Up to 3 sites / URLs
- ✓ Full buyer-journey runs
- ✓ Full persona library
- ✓ Detailed conversion brief
- ✓ Slack + PDF export
- ✓ 90-day history
- ✓ Up to 8 agents per test
- ✓ Up to 5 sites / URLs
- ✓ Full buyer-journey runs
- ✓ Full persona library + saved sets
- ✓ Full brief + ranked fixes
- ✓ Slack, Notion & PDF export
- ✓ Team seats (up to 3)
- ✓ 1-month credit rollover
- ✓ Up to 12 agents per test
- ✓ Up to 10 sites / URLs
- ✓ Custom persona builder
- ✓ Full brief + ranked fixes
- ✓ Slack, Notion & PDF export
- ✓ Team seats (up to 5)
- ✓ 1-month credit rollover
- ✓ Up to 20 agents per test
- ✓ Unlimited sites · client workspaces
- ✓ Custom + saved persona library
- ✓ White-label briefs
- ✓ All integrations + API
- ✓ 10+ seats · unlimited reviewers
- ✓ Auto-reload top-ups
All plans include a 14-day money-back guarantee. Buyer Clone reads your page and hands you the brief — you stay in control of every change.
Everything you'd want to know before running a test.
Synthetic buyers are trained to catch the same structural friction real buyers catch — confusing headlines, missing proof, unhandled objections, weak CTAs. They won't replicate the emotional nuance of a live user interview, but they surface the actionable stuff in 5 minutes instead of 5 weeks. The sweet spot: use Buyer Clone before launch to fix structural issues, then validate with real users once you have traffic.
A full panel of synthetic buyers typically completes in under 10 minutes. You get a prioritised conversion brief — what worked, what caused hesitation, and which changes are most likely to improve performance — with no waiting for participant recruitment or scheduling.
Any URL — landing pages, product pages, pricing pages, signup flows, or campaign pages. Buyer Clone reads the page from the outside, so it works on live pages, staging environments, Framer or Webflow previews, and localhost tunnels via tools like ngrok.
No. Paste a URL and go. There's no snippet, no SDK, no tag manager configuration. Buyer Clone reads your page the same way a real buyer does — from the outside. Nothing touches your codebase.
Wynter and UserTesting use real humans — which means days or weeks of wait time and $20K+ annual contracts. Buyer Clone uses AI-simulated buyers, which means results in minutes at a fraction of the price. The honest trade-off: synthetic buyers are excellent for structural friction, copy clarity, and objection coverage. Real humans add emotional nuance and edge cases. Buyer Clone is the right tool to run first.
Buyer Clone auto-discovers likely buyer types from your page content. It reads your copy, identifies the implied audience and offer, and builds personas from that. You can refine them, add your own ICP definitions, or let the auto-discovered ones run first to see what they surface.
You receive a conversion brief: a ranked list of friction points, each with the persona who hit it, the specific page element involved, and a recommended fix. It's written to be handed directly to a copywriter, designer, or developer — not a wall of screenshots that needs interpretation.
Know your page converts before you stake budget on it.
Join the early access list. Be first to run a panel when Buyer Clone opens — and get a free conversion brief on your first page.
Free first scan · Results in 5 minutes · No credit card required