Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Buyer Clone platform and related services ("Service") provided by Buyer Clone ("we," "us," or "our"). By creating an account or using the Service, you agree to these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity.

If you have questions, contact us at legal@buyerclone.com.

1. The Service

Buyer Clone is a B2B SaaS platform that allows users to submit landing page URLs for AI-powered buyer persona simulation. When you submit a URL, our Cortex Engine — a multi-layer inference architecture — dispatches AI agents representing distinct buyer personas (including, for example, CFO, engineering lead, and growth marketer profiles) to assess the page. Each agent evaluates the page across dimensions such as attention budget, scepticism signals, messaging clarity, and cultural context. The Service returns a structured report summarising findings for each persona.

The specific features available to you depend on your subscription plan.

2. Eligibility and Accounts

2.1 Eligibility. You must be at least 18 years old and capable of forming a binding contract. The Service is intended for business use.

2.2 Account creation. You must provide accurate, complete, and current information when creating your account. You are responsible for keeping your account information up to date.

2.3 Account security. You are responsible for maintaining the confidentiality of your login credentials. Notify us immediately at legal@buyerclone.com if you suspect unauthorised access to your account.

2.4 One account per user. Individual accounts may not be shared. Team or organisation access is available through applicable subscription tiers.

3. Subscriptions and Payment

3.1 Subscription plans. The Service is offered on a subscription basis. By subscribing, you authorise us to charge your payment method on a recurring basis for the applicable subscription fee.

3.2 Billing. Subscriptions are billed in advance on a monthly or annual basis, depending on the plan selected. All fees are stated in USD unless otherwise noted.

3.3 Fee changes. We may change subscription fees upon 30 days' written notice. Continued use of the Service after the effective date constitutes acceptance.

3.4 Payment processing. Payments are processed by Stripe. We do not store full card details on our servers.

3.5 Taxes. You are responsible for any applicable taxes or duties imposed by taxing authorities.

3.6 Refunds. Subscription fees are generally non-refundable. We offer a 14-day refund on new subscriptions if you contact us within 14 days of your initial purchase and have not generated more than 5 reports. Refund requests outside this window are at our discretion.

4. Acceptable Use

4.1 Permitted use. You may use the Service for lawful business purposes in accordance with these Terms and our Privacy Policy.

4.2 Prohibited conduct. You must not:

• Submit URLs for pages you do not own or have authorisation to analyse
• Attempt to reverse engineer, decompile, or extract the underlying algorithms or architecture of the Cortex Engine or any part of the Service
• Use the Service to scrape or systematically collect data from other parties' websites in violation of those sites' terms
• Submit URLs containing or linking to illegal content, malware, or content that violates third-party rights
• Circumvent any access controls, rate limits, or usage restrictions
• Use the Service to build a competing product or to benchmark it for the benefit of a direct competitor
• Resell, sublicense, or provide access to the Service to third parties without our written permission

5. URL Submissions and Your Content

5.1 Your responsibility. By submitting a URL, you represent and warrant that you own the page or have authorisation from the page owner to submit it for analysis, and that doing so does not violate any law or agreement.

5.2 Content licence. You retain ownership of the URLs you submit and the reports generated from them. You grant us a limited, non-exclusive licence to process submitted URLs and their publicly accessible content solely to provide the Service to you.

5.3 No storage of third-party page content. The Cortex Engine processes page content during analysis. We do not permanently store the full HTML or content of third-party pages — only the structured report output associated with your account.

5.4 Report outputs. Reports generated by the Service are for your internal business use. You may not resell, republish, or distribute reports as a standalone product or service.

6. Intellectual Property

6.1 Our IP. Buyer Clone owns all rights, title, and interest in the Service, including the Cortex Engine, AI agent frameworks, platform interface, algorithms, scoring models, and all related technology and content. These Terms do not transfer any ownership rights to you.

6.2 Your IP. You retain all rights to your submitted URLs, your company data, and the report outputs generated for your account.

6.3 Feedback. If you provide feedback or suggestions about the Service, you grant us a perpetual, irrevocable, royalty-free licence to use that feedback for any purpose, including product improvement, without compensation.

6.4 Aggregated data. We may use de-identified, aggregated data derived from platform usage to improve the Service and develop new features. This data will not identify you or your specific submissions.

7. Confidentiality

Each party agrees to keep the other's confidential information strictly confidential, use it only for the purpose of performing obligations under these Terms, and not disclose it to third parties without prior written consent. Your confidential information includes your URL submissions and report outputs. Our confidential information includes the Cortex Engine architecture, pricing, and non-public product details.

8. Disclaimers and Limitation of Liability

8.1 No performance guarantees. The Service provides AI-simulated buyer persona analysis. Results are probabilistic models, not predictions of actual buyer behaviour. We make no warranty that using the Service will improve conversion rates, revenue, or any other business metric.

8.2 "As is" provision. THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

8.3 Limitation of liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BUYER CLONE'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING UNDER OR RELATED TO THESE TERMS SHALL NOT EXCEED THE FEES YOU PAID TO US IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM. IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES.

9. Indemnification

You agree to defend, indemnify, and hold harmless Buyer Clone and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses arising out of your use of the Service in violation of these Terms, URLs you submit that infringe third-party rights, or your breach of any representation or warranty in these Terms.

10. Term and Termination

10.1 Cancellation by you. You may cancel your subscription at any time through your account settings or by emailing legal@buyerclone.com. Cancellation takes effect at the end of the current billing period.

10.2 Termination by us. We may suspend or terminate your access to the Service immediately if you breach these Terms, fail to pay amounts owed, or if continuing to provide the Service creates legal or security risk.

10.3 Effect of termination. Upon termination, your right to access the Service ends immediately. We will make your report data available for export for 30 days following termination, after which it may be deleted. Sections 6, 7, 8, 9, 11, and 12 survive termination.

11. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of law provisions.

Informal resolution. Before initiating formal proceedings, you agree to contact us at legal@buyerclone.com and attempt to resolve the dispute informally within 30 days.

Arbitration. If informal resolution fails, disputes shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The decision of the arbitrator shall be final and binding.

Class action waiver. You waive any right to participate in a class action lawsuit or class-wide arbitration.

12. General Provisions

12.1 Entire agreement. These Terms, together with our Privacy Policy and any applicable subscription agreements, constitute the entire agreement between you and Buyer Clone regarding the Service.

12.2 Modifications. We may update these Terms from time to time and will provide at least 14 days' notice of material changes. Continued use after the effective date constitutes acceptance.

12.3 Assignment. You may not assign these Terms or your account without our prior written consent.

12.4 Severability. If any provision is found unenforceable, it will be modified to the minimum extent necessary, and the remaining provisions continue in full force.

12.5 Force majeure. Neither party is liable for delays or failures caused by circumstances beyond their reasonable control.

13. Contact

For questions about these Terms: legal@buyerclone.com